When you are selling on Etsy it can be confusing to know where to spend your time, what things actually HELP you rank higher in Etsy and even more importantly what things do not help you? In this video I cover some of the factors that do not help your Etsy SEO at all, not saying they are not useful, but they dont directly help you rank
Etsy Descriptions
Descriptions are for your customer, all the things they need to know to be able to buy your items so make sure and add any useful information and descriptions of sizes, care instructions and uses here
Google does read your descriptions but its so hard to rank for google its really not worth stressing about
The Number of your Etsy Listing Photos
Again photos are for your customer, the Etsy algorithm will not favour a listing with 10 photos over a listing with 9 photos, the number of images you need for your buyer to understand your item is the number of images you need
Etsy listing videos
Can you guess what Im going to say here? yup these are for your customers. You wont rank higher by adding a video but if a video helps customers be more likely to buy your item then in the long run this will improve your listing
Using ALL 13 tags
Etsy tags are part of the metadata, that is how we explain to Etsy what our item is, but so long as you have the keywords the buyer is searching for the other words wont help you rank higher for that one keyword
BUT they give you the chance of ranking for MORE keywords so get more views and chances of sales so it is worth using all your tags
Multi word tags
If you can fit the full keyword phrase in one tag then that is great and will help you rank higher by being an 'exact match' but if the keyword is too long for one tag then it does not matter for ranking if you split them up into single word tags or multi word phrases in the tag. One word tags tho means you can just have less words in your tag spaces so you have less chance of ranking for OTHER keywords
Klicks and Hearts from Etsy Team games
This is a thing that used to work on Etsy but as it is not helping customers in any way and it does not tell Etsy your listing is good this no longer impacts how you rank. Do not try and game the algorithm, make great listings
