Tuesday, 10 April 2018

How to use photography to boost views on Etsy

In this weeks Etsy tips video 'Love a Loser'


I talk about taking a listing that isnt doing well and showcasing it for a month to see if you can boost things

One of the changes I made to my little needle felted yorkshire terrier was thinking about the images

Obviously this is a custom listing so there is little I can do to actually reshoot the dog (he was sold ages ago)
But it is SO SO important that an image catches the eye. Even if I can get him to the front page for a search term if he dosent catch the eye of shoppers then no-one will click, no-one will pin share love interact with or buy

So I had a go at trying to make him pop just using photoshop 

This was the original photograph, at the time I was super happy with this, his expression is great and its a fairly crisp photo, I like the slightly blurred kennel in the background 
But of course over time I have learnt more and styles change so I see plenty faults in this

First of all the background is not properly white - it has a pink tinge - and the colours are not saturated, it is a bit washed out
I like there are some pops of colour with the kennel roof in green and the dogs pink tongue 

But to stand out things have to pop

So first of all I tried this, I lightened the background to make it properly white and I did actually intensify the colours. Then as red is very eye catching I tried this border
But honestly although the red draws the eye it draws the eye only to the border and the image looks even more washed out - so new plan 

So this time I kept some of the red for the eye catching - but added a paw print border - just to stand out from all the other listings. I also upped the saturation of all the colours and sharpened the image up some more
What do you think? He is not perfect, I am still learning but hopefully this catches the eye a little more without insulting the eye :)





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