How to rank on Etsy SEO QUICK!

Etsy has quietly given us a fantastic new resource

The 'Search Analytics Beta' Which is in your shop manager oddly enough under Marketing

and this already tells us something about it. Why is it not under stats??

There is LOTS of data here but the one thing that really got me thinking was the 'position' info - well that combined with the 'impressions'

What are Impressions on Etsy?
Every time someone searches for something on Etsy they get a page with a load of listings to choose from
If your item is on that page, regardless of if it is clicked on then that is an impression

And why is this number powerful?  It is telling you that that is a search term that customers are really searching for
There really is traffic for that term
So the terms (or search query as Etsy calls it) with high number of impressions is a good term that your item already ranks for
This could be a keyword you haddnt even thought of in your research but Etsy is letting us know its a really good term
And this might not have shown up in your stats because its possible that people didnt click on your listing - not because its a bad listing but because it was so low down on the page that they just didnt notice it

You really want your listing to be in the top 20 or better for people to really have a chance to notice you

So you want to find a term that has a high number of impressions (lots of people are searching) that you are ranking fairly well for, but not top 20 (this means you have the chance of ranking better)

If the listing really isnt driving sales then just change all your data and focus in on your keyword

If it is driving lots of views and sales then you want to either adapt your listing while keeping ranking for the other terms that were doing well - or create another listing that totally focuses in on this keyword you just found

More details are in this video on how to rank on etsy seo quick!! 

Creating Fleece Curls for Needle felting

Have you seen the lovely curls you can buy and drooled over them - only to buy them and been a little disappointed by the quality



Or you have wanted locks to match a perfect colour for your needle felting project




That was me - until I found several methods to create my own curls using my own roving or tops in every single colour

 Here in my very first video on curls I showed my method that I found and have loved of winding a thin strand of tops around a kebab stick (or a chopstick if you want looser curls, and then tipping a kettle of boiling water over the fleece to 'shock' it into taking the shape

I then discovered how to make sure they work every single time by making sure to add a little twist as you wind your tops rather than making it totally flat like a ribbon

(this video is really worth watching)

And finally how do you use these curls? or how to quickly make some when you dont have time to create some and wait for them to dry? You can just use roving and felt it on 'curly' to make bobbles and lumps of a short curly coat (if you want flowing locks like a unicorn mane or a mermaid hair (am I giving you ideas for projects?) then you do need to create the locks first)

I hope these little tutorials help and inspire you with ideas for new projects - and save you money :) 

If you make anything with 'my' locks please share them with me #BenMcFuzzylugs or come over to 'Pam Duthies Felting Friends' on facebook 

Oh and I am asked often how long these curls last - I have had some for several years and have seen no signs of the curls dropping - they seem pretty permanent 

How to get 1000 sales on Etsy - scaling up and moving on!

Congratulations!! If you have been selling well on Etsy and are heading towards that 1000th sale you are doing really amazingly well

Honestly, you are now well into the top 10% of sellers on Etsy

And that means that things can be different. You have an idea of keywords and how to rank and what your customers want, you know your photographs are pretty OK and you know how to give good customer support

You are doing fantastic, I really mean it

So what different thing can you think of doing now??

You can Diversify

Consider kits, a 2nd shop, trends and even affiliate marketing (for things you really believe in)

You can be an Expert

Create tutorials, give advice on forums and blogs, create videos and podcasts or get involved in interviews (some of these things you can even make money out of as well as driving traffic to your shop - and doing something different that keeps you motivated)

You can spread out to New Horizons

Etsy is amazing but its good to not have all our eggs in one basket so consider mailing lists, websites or even getting your items in real stores and galleries

Check out my video for more details on how to get 1000 Sales on Etsy 

Adding hair to a 3d cats head face painting

Have you seen the wonderful 3d cats head faces some clever people are needle felting
I had a go at them and wanted to share something that many people struggle with
What direction to add the hair to when making a longer haired cat

I created this diagram while I was felting my cat to help
You want to start at the outer edges adding the long hair and then work inwards towards the centre of the cats face overlapping each new layer slightly and radiating the hairs outwards as per the arrows

If you want to see the ful video of me creating this cats head pin then it is below. This was fun to make and although not perfect and realistic it still turned out really cute

How to get 1000 sales on Etsy

Milestones are awesome things to aim for - and times to step back and enjoy your achievements

And heading for 1000 sales on Etsy is actually an achievement that most sellers do not reach because they give up too soon or they just dont understand the work you need to put in to get to this goal

But once you have started selling on Etsy and have got some good traction and understanding of SEO, photography and all the steps to selling then it is time to change up what you are doing

The things that worked for a small seller can still work but now you can aim higher

You can aim for more competitive keywords
Even keywords that drive traffic from google

Gather your customers offsite either on a mailing list, social media or your very own website

You can become an expert in your field with tutorials, kits affiliate links or working with suppliers

You can diversify your range with moving into galleries and stores, working with manufacturers

Or hire people for certain tasks like photography, shipping, accountancy etc


What steps are you taking this year to expand your business on Etsy from a small shop to a business that can support you and your family ?


Check out my videos for the journey for all the steps to get to 1k sales on Etsy - and feel free to share what has been working for you