Wednesday 20 February 2019

Why should you have a mailing list with your Etsy customers

It is so important to not spread yourself too thin when trying to set up your online shop with Etsy
If you try and grow in too many places at all the same time then you end up unlikely to be able to grow in ANY of the places

So it is important to focus in one or two places and get really good at drawing traffic to them

However having all your eggs in one basket can also put your business at risk.
Say the worst happens and for whatever reason you lose access to your Etsy shop! Or the BEST happens and you are looking to move your customers to a new website or venture
Then it can really help to have a mailing list to let you communicate with your most passionate customers and fans.

So I decided to finally look into creating a mailing list.
I chose MailChimp, not only because the name makes me smile but it is also a well thought of site that is free to set up an account for and free for up to 2000 subscribers to your lists

2000 of your most loyal fans is a great amount


What this can mean is when you release a new range in your Etsy shop you have the potential to drive lots of extra views right when you create that new listing and this is really giving Etsy some amazing signals that your item is cool and wants to be shown infront of lots more shoppers

Or if you start a new website you can immediatly get some great traffic and help your SEO for a brand new website right from launch day.

This kind of velocity is amazing to help you grow online.

Also if customers love what they have purchased from you and chose to opt in to your mailing list then there is a much higher chance of them ending up being repeat customers.  Especially if you put out a really exciting email just when they were thinking about buying gifts to friends.

BUT
Just asking people to sign up to a mailing list is unlikely to convince many people. People always want to know 'What is in it for me?'
So make sure and offer them some reason why they want to sign up
Give THEM something

You can offer shop discounts or a free cute download when they sign up
You can promise that your emails will give them exclusive access to behind the scenes or new ranges, prize draws or the fastest information

And then once you have your amazing list you want to make sure and let people know about this

Etsy does not want you contacting past customers or using their email to add them to a list. They have to opt in. But for new customers you can add the link to your mailing list in the thank you email after they have purchased

You can link to it from your social media and you can even put the link in some of the descriptions of your listings.

To start understanding about email lists I have decided to create a new list from scratch for everyone looking to grow their Etsy shop. When you sign up you can download my fantastic FREE 'Roadmap to Etsy success' pdf which is only available on my email list
Sign up here 

And let me know how you get on with your mailing list



Friday 15 February 2019

Etsy Seller Tips 2019. eRank NEW track changes tool.

eRank, IMO the best tool for helping you with your Etsy shop SEO has come up with a new tool to help track your shop changes

and on a first look Im loving it!!

This is a pro feature, so not at the moment available for the free accounts

You get to it with the 'listings' tab
The tool can only track changes from when you actually click on the button on each listing, and it can only track a limited amount of listings, not every one in your shop so choose the listings you want to track first and then come back in a few days
Once a day eRank takes a snapshot of each of your listings that you are tracking and shows you the changes
If you have added something to the title or tags then this shows up in green, if you have removed something then that shows in red. It also tracks changes in likes etc
This will be so powerful to be able to see if any changes you made reduces the number of views to your listing and also remind you of the exact title and tags you had when it was working so you could change them back again

Here is a video of me showing my first look thoughts of this

For more tips on being an etsy seller dont forget to check back often or subscribe to me on youtube

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