The 6 Surprising factors that dont help you rank on Etsy. Etsy SEO Rank

 

When you are selling on Etsy it can be confusing to know where to spend your time, what things actually HELP you rank higher in Etsy and even more importantly what things do not help you? In this video I cover some of the factors that do not help your Etsy SEO at all, not saying they are not useful, but they dont directly help you rank

Etsy Descriptions

Descriptions are for your customer, all the things they need to know to be able to buy your items so make sure and add any useful information and descriptions of sizes, care instructions and uses here 
Google does read your descriptions but its so hard to rank for google its really not worth stressing about  

The Number of your Etsy Listing Photos

Again photos are for your customer, the Etsy algorithm will not favour a listing with 10 photos over a listing with 9 photos, the number of images you need for your buyer to understand your item is the number of images you need

Etsy listing videos 

Can you guess what Im going to say here? yup these are for your customers. You wont rank higher by adding a video but if a video helps customers be more likely to buy your item then in the long run this will improve your listing 

Using ALL 13 tags 

Etsy tags are part of the metadata, that is how we explain to Etsy what our item is, but so long as you have the keywords the buyer is searching for the other words wont help you rank higher for that one keyword 

BUT they give you the chance of ranking for MORE keywords so get more views and chances of sales so it is worth using all your tags

Multi word tags 

If you can fit the full keyword phrase in one tag then that is great and will help you rank higher by being an 'exact match' but if the keyword is too long for one tag then it does not matter for ranking if you split them up into single word tags or multi word phrases in the tag. One word tags tho means you can just have less words in your tag spaces so you have less chance of ranking for OTHER keywords 

Klicks and Hearts from Etsy Team games

This is a thing that used to work on Etsy but as it is not helping customers in any way and it does not tell Etsy your listing is good this no longer impacts how you rank. Do not try and game the algorithm, make great listings 

How to get 1000 sales on Etsy - scaling up and moving on!

Congratulations!! If you have been selling well on Etsy and are heading towards that 1000th sale you are doing really amazingly well

Honestly, you are now well into the top 10% of sellers on Etsy

And that means that things can be different. You have an idea of keywords and how to rank and what your customers want, you know your photographs are pretty OK and you know how to give good customer support

You are doing fantastic, I really mean it

So what different thing can you think of doing now??

You can Diversify

Consider kits, a 2nd shop, trends and even affiliate marketing (for things you really believe in)

You can be an Expert

Create tutorials, give advice on forums and blogs, create videos and podcasts or get involved in interviews (some of these things you can even make money out of as well as driving traffic to your shop - and doing something different that keeps you motivated)

You can spread out to New Horizons

Etsy is amazing but its good to not have all our eggs in one basket so consider mailing lists, websites or even getting your items in real stores and galleries

Check out my video for more details on how to get 1000 Sales on Etsy