Monday 22 January 2018

Etsy Shop Tips, Should I open a 2nd Etsy Shop?


It is so tempting when you are a creative person to make 20 different types of things - and then when you start trying to sell online you might want to try and sell them all in the same shop

But does this help or hurt us?

At a craft fair you have an audience walking past us and if you have several different things displayed attractively (not a jumble sale) people might spot one thing and then browse

So it makes sense to have several things for them to pick from.

But this is not the same on the internet.

On the internet people are not walking past your shop, if you are not shown to them in a search there is a high chance they will just never see you at all.
So the goal is to be the top of a search

And in most places on the internet search engines favour you if you are an authority on a subject. If someone is looking for 'baby hats' and your shop has lots of really popular baby hats then it is more likely to push you forwards than a shop that has baby hats and mens shoes and ......

Also if someone starts following you because they fell in love with your baby hats, if all you make is baby hats then every time you post them might love seeing your hats, giving you positive feedback and lots of traffic up to the point where someone they know has a baby and they are looking for a gift - and up pops you, this shop they have been loving for ages.
Compared to the shop where they loved a baby hat - then the next thing that comes up on their feed is mens shoes - something they are very much not interested in so they unfollow you at this point and dont remember you when their friend has a baby.

So
If you have the time to spare it might be an idea to open a 2nd shop and move all your shoes over there

If you dont have the time, it could actually be better for your shop to just remove all the shoes and just be an expert on baby hats, in the long run you might well have lots more sales doing that


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